Have you noticed over 95% of your traffic and 90% if you’re lucky, are brand new visitors? In other words, only 5 to 10% of your audience continually comes back. That sucks!
7 dead simple ways to bring people back to your site | Increase Your Website Traffic
And that’s the point I’m making. When emails aren’t relevant, that’s when email marketing fails and people don’t come back to your site.