Are you tired of your traffic not going up? It’s hard to get more traffic but you know what, it’s not impossible. And I’m gonna show you a simple formula to continually get you more traffic.
Hey, everyone, Today I’m gonna share with you How To Grow Your Traffic in a Competitive Space.
Now before we get started I have a simple question for you, is your traffic flat or has it been going up?
If your traffic’s been flat and you can’t figure out how to make it climb up and up, leave a comment with a flat. If it’s been growing leave a comment with growing.
The reason I’m asking you to do this is the advice you give me the feedback I’m getting in this article helps me tailor the tips to give you the maximum benefit.
How To Grow Your Traffic in a Competitive Space
Tips 1: The first tip I have for you is to collect emails. Everyone believes the more traffic they’re gonna get the more sales are gonna get.
That’s not the case just because your traffic goes up into the right doesn’t mean your sales are gonna go up into the right. What I want you to do is focus on collecting emails.
There’s a saying in the digital marketing world, the money is in the list. They’re talking about their email list.
The bigger your email list the more people you’re gonna convert into customers.
‘Cause think of it this way if someone comes to your website, they subscribe to your email list, they are already making a commitment to follow you, to follow your business.
They’re gonna build that relationship and as you build that relationship you can send them emails about offers, your products, your services and you’ll notice a percentage of your email list will convert into customers.
And you can do this really easily by using free tools like hellobar.com.
Tips 2: The second tip I have for you is to optimize your site for conversions. We will also get into some traffic generation tips on this video, but the reason I’m saying this is most people don’t focus on conversion optimization.
Let me ask you a quick question, how many of you have run a split test, an AB test? If you have left a comment with yes if you have not left a comment with no.
The reason I’m saying this is AB testing is the best ROI generation from your marketing spent, yet very few companies spend any energy on AB testing.
And there’s a lot of tools that you can use, from Crazyegg to Optimizely to Hotjar to VWO. And what these tools like Crazyegg do is they show you where people click and where they don’t.
They show you how far people are scrolling down your page and they make it very easy to run the AB test.
The reason you wanna use these tools is, it’ll show you, hey this area of your website is really confusing. You need to change that because if you don’t change it you’re not gonna get sales.
The reason the first few tips I’m giving you are collecting emails and doing conversion optimization is if I teach you how to grow your traffic but you don’t set up the foundation right, you’re not gonna get any sales.
And it doesn’t matter how many visitors you get. If you’re not generating any revenue from your website something’s wrong.
Tips 3: The third tip I have for you is to write end up the log. Most people go out there they try to write tons of content ’cause it’s like, oh my competitor has 1000 blog posts.
Just because your competition has 1000 blog posts doesn’t mean you need 1000 blog posts.
So instead of focusing on quantity because there are over a billion blogs on the internet now, with Tumblr and WordPress and Medium, focus and writing high-quality posts.
Something that’s fresh, something that people haven’t seen before. When you do that you’re more likely to get social shares and you’re more likely to get traffic, linkbacks and higher rankings on Google.
Now when you write this end up a blog post, make sure you link out a handful of times to other places that you’re citing the source or other competitors or other people within your space that are helping you make your case for whatever you’re writing.
And when you link out to those sites, make sure you email them when you publish that blog post.
Hey John a huge fan of your work, I just want to let you know that I linked out to you my latest blog post.
It would mean the world to me if you shared it on your favorite social network
It’s that simple so when you write your end up a blog post that’s not enough you also got to hit up other people in your space, ask them to share your content.
And the easiest way to do it is to ask the people who you link to share your content.
Tips 4: The fourth tip is to spy your competitors. Using tools like SEMrush and Ahrefs and Buzzsumo, you can spy your competition.
SEMrush shows you all the popular terms, organic and paid that your competitions going after.
Ahrefs shows you everyone who is linking to the competition that’s not linking to you.
Buzzsumo shows all the popular articles that your competition has read. Use these tools to figure out what’s working for your competition and do more of that.
Also, you can use these tools to see what’s not working for your competition so you can avoid doing those things.
Tips 5: The next tip I have for you is to set 10 trade shows. Trade shows are huge I know we’re talking about online stuff but who says you can’t generate business offline.
Even though I get over 1.8 million unique visitors a month I still generate more revenue offline. So check out Trade Shows that’s how I built my brand.
Speaking out conferences going to localize meetups, doing all these things will help you generate business.
People aren’t just about communicating over the internet, they also want to get to know you. Build that personal connection in person, I can’t emphasize that enough.
It’s simple it’s easy you can even apply to speak at conferences. Even if you haven’t spoken at any event before, just take all your industry events, apply to all of them one will accept you, it’s a numbers game, that’s how I got my first speaking gig.
Tips 6: And my last tip for you is to get some press. There are companies like prserve.com where they’ll do performance-based press.
If they get you on sites like TechCrunch, BuzzFeed, Entrepreneur or whatever it may be, whatever you’re targeting they’ll charge you.
If they don’t, they won’t charge you. And no this isn’t a pay for a link type of play. Just because you get on TechCrunch doesn’t mean PR Serve is gonna guarantee that they’re gonna link to your website.
Yeah they will mention your site, they’ll mention your product, they’ll mention your service, maybe they’ll even interview you.
They’ll create real press even real magazines like Forbes the offline edition or Entrepreneur, right the physical, hard copy print magazine version.
It’s a great way to just generate press without having to pay those monthly retainers like most those PR companies charge.
I hope friends you liked this How To Grow Your Traffic in a Competitive Space. Because that formula helps for You and generate a lot of visitors per blog post.
If you have any questions, leave a comment and I’ll answer it.
Please do share it with your friends and on your social media platforms. So that your friends know about it and they can use it too.